The popularity and increasing interest in advertising on social media has been witnessing a steady upward trend consistently from past few years. It is an emerging sector in advertisement, which became popular and will continue to blossom. It is comparatively inexpensive than the conventional modes of advertisement and much more effective. Social media marketing required less human and physical resources for developing, initiating and maintain a marketing campaign. Printing and distributing brochures, flyers, pamphlets or other printed materials among the people are old stories these activities have been replaced with e-newsletters, online flyers, fan pages and brand channels. It had significant impact on our day to day life that changes the way of communicating and interacting with our customers/clients around the world. Only a computer, internet connection and online marketing strategy are required to start connecting with millions of people instantly.

Impact of Marketing on Social Media Networking Sites

The use of social networking in business context has a major impact on business world. It is considered as the most effective and efficient business building practices. It gives access to massive audience from all over the world without paying hefty amount in advertising budgets. With the effectiveness of social media marketing, sensitiveness is a major factor that must be considered. Following are some of the major areas of Do’s and Don’ts which has to be addressed before initiating a social media marketing campaign.

Do's And Don'ts of Social Media Marketing

• The important of all is you need to have a clear and distinct Online Marketing Plan
• The online marketing plan should go hand in hand with your Social media Marketing strategy and both should complement each other.
• You need to have clear and precise information about your target market and audience.
• The approach and strategy to address the target market should be Unique and Exact.
• Eliminate unpracticed hit and trial methods if you’re starting the campaign first time
• Remember running a social media marketing campaign you’re actually addressing thousands or millions of potential/existing clients, even a smaller mistake can generate significant blowback.
• If you’re not sure what you’re doing and how you’re you MUST consult a professional Social Marketing Agency to help you in crafting or developing a plan that best suits your business needs
• Make a log report of your activities and results observed and make frequent adjustment to ripe maximum results
• Generate a final documentation that should include all the logs, chart down your experience and outcome you received. These reports will facilitate you greatly in your next marketing campaigns.

Why Preferring Advertisement on Social Media Networks?

Read more: Why Marketing on Social Media Networking Sites

In a dynamic world of information technology, which evolves very frequent, means of advertisement have also transformed from traditional advertising to online advertising on websites, blogs and social media networks. Today the world is digital and business have to adhere to the changing dynamic nature of digital media. In the late 19th century, advertisement was done by newspaper and magazines where companies posted ads to pitch their products. Other tools of advertisement include word of mouth, TV and radio advertising, billboard advertising, joint ventures, sending promotional handouts, brochures and business cards.

Advertisement plays vital role in marketing or promotion of any product, service, business and brand among the customers. It is a way to inform them about, latest updates and promotions, information about current products and services, upcoming events, special offers and discount etc. In short advertisement is all about keeping your current as well as your potential customers in loop and being in touch with them.

Advertisement On Social Media Networks

Advertising on social networking sites or known as social media marketing or viral marketing is a new concept that changed the whole perception of advertising. In fact it created a revolution in the field of advertising by utilizing cutting edge tools and technologies. It provides an immense opportunity for businesses to use social media for advertising their products and services to reach the pin-point target segments. Social media advertising or social media networking is growing rapidly and has already surpassed the traditional ways of marketing. A large number of companies from small ventures to corporate giants have realised the power and potential of advertising on social media by setting up their pages on different social networking websites. And many more companies are following their footsteps and gaining advantage of these current technologies.

Social Media Networking

Social networking has a great role in bringing people together from all over the world. In the past 5 years, it becomes famous platform for people from all over the world by providing variety of ways to interact and share information with friends, family members, customers and professionals. It focuses on building online communities of people who want to communicate, share information, experience and activities with others who are interested in exploring them. According to the studies women tend are the biggest target audience for social media marketing campaigns.

Read more: Future of Advertisement - Social Media Marketing

Today, mobile phones have become a vital part of everyone’s live. It was mainly introduced for voice and later text communication, but now, technological advancement have enriched users lives with mobile internet, mobile searches, videos, music, games and various applications. The sales of SMART phones, IPhone, Android, BlackBerry and other latest handheld devices have spiked in recent years. High-tech mobile operating systems have turned mobiles phones into mini computers for every-day-on-the-go-use. With the growing popularity of interactive handheld devices, mobile search has become one of the fastest growing trends among mobile phone users in 2011. User demands are changing drastically with the extension of 3G and 3.5G networks and with the evolutions of convenient mobile browsing and searching.

More than half of the users connect to the internet on mobile and handheld device for finding interesting and relevant information through search engines. Every search engine has its own mobile search algorithm, works differently from others with smart layout and efficient search technology. For example Google computes approximately 200 factors while generating search results. These mobile search engines offers several services and shows results based on images, news, maps and more depending on search query.

UK Search Engine Benchmarking Report

According to the UK Search Engine Benchmarking Report, indicate that trends of using mobile search have doubled since last year. Mobile searches have increased by 68% in US and 38% in the UK as compared to last year. Vice President of Google, Marissa Mayer revealed that

“the number of Google Map queries that come from mobile devices will permanently surpass the number of queries coming from desktop computers and on weekends that percentage climbs to over 50 percent”.

Searching on mobile or handheld device is efficacious from searching on desktop computer and laptop. User experience fast page loading, prompt results, high level of security and personalised search results in mobiles device as compared to desktop computers. The portable screen size, high resolution, long battery life, readability, and other facilities in these devices make mobile search easy for users; however typing can be a hassle which is gradually taken over by voice search. Google stated that,

"mobile search results take precedence over desktop search results when it comes to mobile searching".

Read more: Mobile Search and its Impact on Business

Today, the world economy is suffering from the worst recession. Everyone is suffering from economic crises which affect every sector such as banking, insurance, real estate, hospitality, tourism sector etc. Several reputable organizations suffered, as a result bankrupted or on the way of bankruptcy. Corporate turnaround is a practice in which a company faces financial difficulties and unable to pay the bills.In this situation, company suffers biggest loss of revenue, market share, wants to pay their creditors but don’t have enough liquidity, limited finance, decrease in cash flow, and want to keep away from bankruptcy.

To overcome this situation, first, identify the internal problems that cause loss of revenues or profits. Company start negotiations with creditors to inform them about financial crises that are facing in order to reduce outstanding debt balance. Reducing expenses is one of the techniques, used to deal with debt problems. A company’s top management uses their knowledge and skills to secure the sales revenue, stock prices and funding of companies. Patience, support and correct strategies are required to deal with such situations. In the process of attempt of reducing expenses certain business activities can be reformed towards more efficient activities, for example instead of managing an expensive on-ground sales force a dedicated Online Marketing campaign can be designed to enhance online business sales, online exposure and efficient results.

CEO or the directors of the organization empower experienced personal to take necessary steps to save the organization, and seek assistance form Corporate Turnaround Experts in overcoming tough business crises and challenges. Experts evaluate the client’s financial condition through in-depth financial analysis and craft the best solution. A thorough analysis is conducted keeping in view of company’s financial standing and plan is designed to take the company out of crisis. A proper balance of payment and cash flow is prepared to balance to inflows and outflows of funds, to not only meet crisis challenges but also to bring the company out of such situation. They also provide professional service in dealing with creditors.

Read more: Corporate Turnaround

3G is the third generation of mobile phone standards and technology, superseding 2G, and preceding 4G. It is based on the International Telecommunication Union (ITU) family of standards under the International Mobile Telecommunications programmed, IMT-2000.

3G technologies enable network operators to offer users a wider range of more advanced services while achieving greater network capacity through improved spectral efficiency. Services include wide-area wireless voice telephony, video calls, and broadband wireless data, all in a mobile environment. Additional features also include HSPA data transmission capabilities able to deliver speeds up to 14.4Mbit/s on the downlink and 5.8Mbit/s on the uplink.

Unlike IEEE 802.11 (common names Wi-Fi or WLAN) networks, 3G networks are wide area cellular telephone networks which evolved to incorporate high-speed internet access and video telephony. IEEE 802.11 networks are short range, high-bandwidth networks primarily developed for data.

Implementation and history

The first pre-commercial 3G network was launched by NTT DoCoMo in Japan branded FOMA, in May 2001 on a pre-release of W-CDMA-GA3Y technology. The first commercial launch of 3G was also by NTT DoCoMo in Japan on October 1, 2001. The second network to go commercially live was by SK Telecom in South Korea on the CDMA2000 1xEV-DO technology in January 2002. By May 2002 the second South Korean 3G network was launched by KTF on EV-DO and thus the Koreans were the first to see competition among 3G operators.

Solar Energy Solar cells today are mostly made of silicon, one of the most common elements on Earth. The crystalline silicon
solar cell was one of the first types to be developed and it is still the most common type in use today. They do not pollute the atmosphere and they leave behind no harmful waste products. Photovoltaic cells work effectively even in cloudy weather and unlike solar heaters, are more efficient at low temperatures. They do their job silently and there are no moving parts to wear out. It is no wonder that one marvels on how such a device would function. To understand how a solar cell works, it is necessary to go back to some basic atomic concepts. In the simplest model of the atom, electrons orbit a central nucleus, composed of protons and neutrons. each electron carries one negative charge and each proton one positive charge. Neutrons carry no charge. Every atom has the same number of electrons as there are protons, so, on the whole, it is electrically neutral.

 The electrons have discrete kinetic energy levels, which increase with the orbital radius. When atoms bond together to form a solid, the electron energy levels merge into bands. In electrical conductors, these bands are continuous but in insulators and semiconductors there is an energy gap, in which no electron orbits can exist, between the inner valence band and outer conduction band. Valence electrons help to bind together the atoms in a solid by orbiting 2 adjacent nucleii, while conduction electrons, being less closely bound to the nucleii, are free to move in response to an applied voltage or electric field. The fewer conduction electrons there are, the higher the electrical resistivity of the material. In semiconductors, the materials from which solar cells are made, the energy gap Eg is fairly small. Because of this, electrons in the valence band can easily be made to jump to the conduction band by the injection of energy, either in the form of heat or light. This explains why the high resistivity of semiconductors decreases as the temperature is raised or the material illuminated. The excitation of valence electrons to the conduction band is best accomplished when the semiconductor is in the crystalline state, i.e. when the atoms are arranged in a precise geometrical formation or lattice. At room temperature and low illumination, pure or so-called intrinsic semiconductors have a high resistivity. But the resistivity can be greatly reduced by doping, i.e. introducing a very small amount of impurity, of the order of one in a million atoms.

Read more: Solar Cell