Today, mobile phones have become a vital part of everyone’s live. It was mainly introduced for voice and later text communication, but now, technological advancement have enriched users lives with mobile internet, mobile searches, videos, music, games and various applications. The sales of SMART phones, IPhone, Android, BlackBerry and other latest handheld devices have spiked in recent years. High-tech mobile operating systems have turned mobiles phones into mini computers for every-day-on-the-go-use. With the growing popularity of interactive handheld devices, mobile search has become one of the fastest growing trends among mobile phone users in 2011. User demands are changing drastically with the extension of 3G and 3.5G networks and with the evolutions of convenient mobile browsing and searching.
More than half of the users connect to the internet on mobile and handheld device for finding interesting and relevant information through search engines. Every search engine has its own mobile search algorithm, works differently from others with smart layout and efficient search technology. For example Google computes approximately 200 factors while generating search results. These mobile search engines offers several services and shows results based on images, news, maps and more depending on search query.
UK Search Engine Benchmarking Report
According to the UK Search Engine Benchmarking Report, indicate that trends of using mobile search have doubled since last year. Mobile searches have increased by 68% in US and 38% in the UK as compared to last year. Vice President of Google, Marissa Mayer revealed that
“the number of Google Map queries that come from mobile devices will permanently surpass the number of queries coming from desktop computers and on weekends that percentage climbs to over 50 percent”.
Searching on mobile or handheld device is efficacious from searching on desktop computer and laptop. User experience fast page loading, prompt results, high level of security and personalised search results in mobiles device as compared to desktop computers. The portable screen size, high resolution, long battery life, readability, and other facilities in these devices make mobile search easy for users; however typing can be a hassle which is gradually taken over by voice search. Google stated that,
"mobile search results take precedence over desktop search results when it comes to mobile searching".
Availability Accessibility Affordability
Availability, Accessibility and Affordability of mobile connections is the main component of mobile search. Every mobile service provider offer non-stop availability of using internet at affordable rates. Different packages are offered, specially designed to address different mobile users.
A shift towards increased use of mobile technology, especially the use of mobile search will have a huge impact on the business industry. Improvement in the usage of mobile searches adaptability will succeed broadening client portfolio, boosting productivity and profitability of business. Some of the key features for mobile searches are;
- Instant information for decision making
- Broadening client portfolio in multi-geographic locations
- Cost effective advertising
- Boosting customer satisfaction and brand loyalty
- Increase Brand Presence and visibility
- Online access on-the-go
Adjusting with dynamic online marketplace
Mobile search has changed the mobile’s consumption patterns radically. Over the next few years, mobile will play a major part online digital marketing and promotion of business. Today’s businesses have to address to the dynamic nature of online marketplace. Mobile searches and mobile computing is increasing dramatically and is predicted to grow even rapidly. Businesses have to address this emerging and rapidly growing trend. Besides high emphasis on search engine optimization and other online marketing techniques, enough attention should be given towards mobile search optimization. Following are some of the suggestions that businesses should adopt in order to keep pace with the technological advancement and also to get a leading edge by stepping in mobile computing before their competitors;
- Development of mobile website with light weight, basic and focused content
- Development of mobile application for various platforms (especially iPhone and Android)
- Google map business listing
- Mobile search optimization
- Mobile marketing
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