Off-page optimisation or Off-Page SEO refers to presence of website across the internet. In other words it is the number of Quality links pointing to your website. Search engine complex algorithm for computing search result gives high importance to your websites with higher off-page presence or PR (PageRank) in Google terminology. PR is the reputation scale of any webpage 
on internet from Google view point. Using simple rule of thumb, the more the Quality Links pointing to your webpage from Assorted Websites the higher the PR would be. To understand in simpler terms, like in real world if there are lot of people praising about a business you’ll develop more trust for that business, as compared to the business that no or low references.
Page rank (PR) is a scale from 0 to 10 where zero being the least important and 10 being the highest authority website. Right now only Google and Facebook have page rank of 10. PageRank of 4+ is considered reasonable and Google will prioritise these webpage in search results as compared to the webpages with lower PR, however that's not always the case. There are various ways to achieve a good Page rank, getting links to your website from Authority website is the best and fastest way. Authority website are website which are prestigious in view of Google, this includes Wikipedia, .edu, .gov or .org domains. Google quickly accepts such links and contributes more in your website's PageRank (PR). However getting links from these sites is not easy and sometimes may take a lot of time.
There are other various techniques of getting quick and bulk back-links, such techniques can show prompt result but illegal and considered spamming in search engine viewpoint. These techniques should never be adopted as they may adversely affect your website's reputation and ranking for years and penalisiations will be imposed by search engines on your website.
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