On-Page Optimisation or On-Page SEO is referred to the accuracy and easiness of your webpage for any search engine to find information. Properly developed and efficient optimised webpage presents the content to the Crawler (search engine robot to view and index webpages in search engine database) clear information about the web site.
Onpage SEO Factors
Webpage Title
The foremost important factor in On-Page SEO or On-Page optimisation is the Page Title. First thing the crawler sees in a webpage is its title, a properly optimised and sequenced titles with proper keywords can help a lot in bringing your webpage in top search results.
Meta data (Keywords & Description)
On-Page SEO or On-Page Optimisation, Second information that crawler get about the webpage is Meta data that is the keywords and description set for the page. Any search query in a search engine is matched with the combination of Title and Meta data and search results are shows with respect to the relevance and proximity of match.
Content Heading
Headings are important features for both search engine crawler and visitor’s point of view, a webpage with proper indentation and use of heading help the visitor to find exactly what he’s looking for in a short time and same is the case with search engine crawler, heading gets the most weightage in content of any webpage.
Properly descripted images
1 image speaks thousand words; it is even more the case when it comes to e-marketing. On one side image presents the visitors with proper graphics, on the other hand it very important from search engine point of view. Using image give search engine three factors File_Name, Description & Alt, efficient usage of keywords of webpage in those fields can give an incredible boost to your webpage ranking.
Efficient Navigation
Navigation is probably the most important factor when considering from visitor’s point of view, with easy and clear navigation users can browse around website easily without having a hassle of finding the right place to go. It is extremely important from Search engine point of view as well, it help the crawler to index maximum pages on search engine.
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Pay Per Click Marketing
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